Aamir Khan is known for his unconventional and unique films, but it shouldn\'t come as a surprise if he uses the same strategy for promoting his films. He has decided to promote his latest film \'Talaash\' only in the night time. This is so because most of the movie focuses on the night time and most of the movie\'s part has been shot from 11pm to 4 in the morning.
The movie is based in the city\'s underbelly and was shot in areas like Grant Road, Madh Fort, Kamatipura and Dadar\'s Parsi Colony. Aamir plays inspector Shekhawat, who is an insomniac and is very keen on investigation. The Reema Kagti directed movie will release on 30th November.