The upcoming film ' Mastram ' will talk about a legendary porn writer, whose identity is still unknown. This writer used to attract the people with his alluring erotic writing and was much famous in North India during earlier days. The makers of ' Mastram ' have come up with an effective promotion strategy.

They have designed 35 diverse looks and they have distributed around 1 lakh free audio CDs of the film, as per the reports. The prime intention of the producer Sunil Bohra for conceptualizing such innovative promotion techniques is to reach out to maximum number of audience. The film is penned and directed by Akhilesh Jaiswal . Moreover, a close source stated that "If rumours are to be believed, ' Mastram ' is being offered a whopping nine digit figure for its all-India rights," The trailer of the film was loved by the viewers. The track "Achko Machko" from the film is raising curiosity among the masses.

' Mastram ' features Rahul Bagga and Tasha Berry . The film releases on May 9.