T-Series ventures into OTT space; Bhushan Kumar says ‘we always believed in the power of stories’

As Asia's largest music label, T-Series will now venture into the OTT space. Bhushan Kumar’s T-series will produce content for all mediums that will appeal to all sectors of the audience.

While expressing his joy, the Chairman and Managing Director of T-Series, Bhushan Kumar, said, "We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are excited to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma, Mikhil Musale, and Soumendra Padhi, among several more stalwarts. Through this, we aim to offer fresh, original, and exclusive stories tailored for our viewers across the globe.”

"With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping into new markets. We are thrilled to diversify and become a creative hub for producing music, films, and web shows. With the recent budget announcement by our Financial Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that rural India will be connected via optic fibres by the year 2025, and this essentially means that the internet will be easily and cost-effectively available, which surely is a great boost to the world of OTT and content creators all over. The OTT audience will grow exponentially,” he added further.

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