There will be a double celebration for producer Rajan Shahi this Diwali. His show 'Yeh Rishta Kya Kehlata Hai' will be completing 2500 on the 19th of this month. “It's been 10 years that I have been shooting Yeh Rishta... This Diwali is even more special for us as we complete 2500 on that day itself. The entire team of Yeh Rishta is ecstatic,” says Shahi.

He adds, “The day would be a historical day for the entire industry because this is the first show that has completed 2500 episodes, so it's a proud moment. What I really think has helped us in this journey is that we have always focussed on the story and remained true to it and have never got intimidated by our competition. The team has been extremely focused and dedicated and their positive attitude has worked.”

The producer adds that the avid viewers are responsible for making the show such a big hit. “Yeh Rishta Kya Kehlata Hain is the longest running daily soap in terms of episodes. The whole credit goes to the audience, it is because of them that the show has been doing so well and it runs with such dignity. Despite so many other shows, it is still a top-rated show. The show has a very good fan following and they have supported and motivated the team to perform their best. We have also been able to achieve this thanks to the efforts of the team. They have always stood by each other. We have managed to maintain the texture and uniqueness of the show because of our excellent writer and creative team,” he says.

Shahi feels that the story of Kartik and Naira is what has worked wonders for them. “I think they have worked well for the show and we have managed to go higher in terms of our TRPs. They try to fulfil their aspirations individually and also keep the family together. As a maker, I am very excited and am looking forward to the upcoming track. I feel the viewers will get to see a lot of twists and turns in the show. The story will only get more gripping from here on,” he says.

The show is also synonymous with elaborate wedding sequences. “Each wedding of Yeh Rishta… is unique and people look forward to it. The production value of our festive sequences is high. We make sure to take care of each and every element,” he says. It's a historical moment for Indian television as it is the longest running show and being loved by masses and classes. Speaking about Diwali plans he says, “Diwali is a double celebration this time as YRKKH creates TV history for the maximum number of episodes 2500. Diwali celebration starts from the 18th morning with a Havan and a lunch with full YRKKH team and in the night we will be bringing in DIWALI with YRKKH actors and team at my residence"