Rocking star Yash wins our heart yet again by refusing a multi-crore endorsement deal for paan masala!

As informed by us Akshay Kumar landed in huge trouble due to his association with Vimal Elaichi. Days after Akshay Kumar issued an apology another name has been coming up for denying multi-crore endorsement deal for such brand. The agency that manages endorsement deals for Yash, Exceed Entertainment, has confirmed the news.

The head of the talent management agency Arjun Banerjee revealed, “At this point, we as a team are looking at long-term partnerships only, whether it’s in the form of strategic investments, endorsements or equity deals. Recently we declined a double digit multi crore offer from a pan masala brand and are going to be extremely mindful on who we associate with. Given his pan-India appeal, we want use this opportunity to give right kind of messaging to his fans and followers and invest our time and sweat with brands which have a conscience, are like minded and want to play the long game, just like the man himself”

For the unversed, Akshay Kumar appeared in a Vimal ad alongside Shah Rukh and Ajay Devgn. Following the endorsement, he had to apologize his fans for teaming up with such brand. He wrote. “I'm sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back.”