Pushpa: The Rise: Here’s why the film’s OTT release in Hindi was delayed

Allu Arjun’s fandom is huge in Tollywood, but it has grown massively in the Hindi belt also. His recent blockbuster Pushpa: The Rise Part One (2021) did exceptionally well in the Hindi region. The film's major business came from the Hindi audience. This made producers realize how big the Allu Arjun phenomenon is in North India.

The film was released in theatres on December 17th, 2021. It collected over ₹300 crore worldwide, the majority of which was from the Hindi audience. A source said, "Seeing that the Hindi version has already crossed around ₹80 crores and considering Allu Arjun's popularity, the producers of Pushpa decided to request Amazon Prime Video to shift the date of the Hindi dubbed version after one week of its actual release on their platform."

Pushpa: The Rise has Allu Arjun in the lead role, along with Rashmika Mandanna and Fahadh Faasil in pivotal roles. The film is directed by Sukumar and produced by Naveen Yerneni and Y. Ravi Shankar.

The Hindi version of the film will start streaming on January 14, 2022.