Adipurush, starring Prabhas and Kriti Sanon, is one of the most eagerly anticipated movies and has been making headlines ever since it was announced. On January 12, 2023, the film is scheduled to open in theatres. Megastar Chiranjeevi's film Mega 154 and Adipurush will be clashing at the box office. The film has a large budget and has prominent actors in crucial roles.
The South has a huge Sankranthi celebration. The South celebrates the Sankranthi festival similarly to how Bollywood celebrates Diwali. While the simultaneous release of both films will have an impact on their box office receipts, it remains to be seen who will be able to profit from the festive weekend.
Radhe Shyam (2022), Prabhas' most recent film, opened to poor critical and audience reviews and a disastrous box office performance. Clearly, the Pan-Indian superstar who made a name for himself with Bahubali (2015) needs a massive blockbuster. In contrast, Chiranjeevi's Acharya (2022) flopped at the box office and hasn't yet recovered. The Siva Koratala-directed film featured Ram Charan in a brief cameo.
Adipurush, a film adaptation of the Ramayana, is being helmed by Om Raut. Prabhas portrays Lord Ram in the film, and Saif Ali Khan plays Lankesh. Following his blockbuster Tanhaji: The Unsung Warrior (2019), which won the 2020 National Award, Raut's next film is Adipurush, which also stars Kriti Sanon and Sunny Singh.