Bollywood is about to witness first of its kind stage reality film in the form of ‘ Boom Boom In New York ’. The film revolves around real actors and the award show (mainly IIFA) and what happens at the Red Carpet and at the actual award function. The comedy flick is directed by Chakri Toleti and will be released in 3D on 23rd February 2018. Produced by Vashu Bhagnani and Wiz Films, BBINY has an ensemble cast that features, director-producer Karan Johar , Sonakshi Sinha , Punjabi superstar Diljit Dosanjh , Lara Dutta , Riteish Deshmukh and many more.

According to an old report in DNA, the film revolves around the popular IIFA awards. The report quoted a source as saying, "Unlike Karan Johar who plays himself in the film, Lara doesn't play an actress but one of the characters. She plays the head of the management at IIFA and has a full-fledged role in the movie, which will also have some interesting cameos. Lara's role has different flavours to it and she said yes almost immediately."

Lara Dutta had also confirmed the development by saying, "We have been shooting in New York and it's been a madhouse with amazing energy on the sets. I'm very excited to be a part of this film. Also, for the first time, we are exploring a new genre of stage reality film.”