Shah Rukh Khan knows how the marketing game works and how to play it well. Just yesterday he dropped the first look teaser poster of his upcoming production venture in association with Dharma Production, the film Ittefaq: It Happened One Night , which will be a thriller drama directed by Abhay Chopra . And now, the team also introduced their three pivotal characters to the audiences and entwined more about the film, up until its first trailer or teaser released.

The first poster of Siddharth Malhotra , shown as accused shackled in in handcuffs, lost in his own thoughts, suggesting he’ll be playing a character of either a victim or the culprit.Ittefaq Poster starring Siddharth Malhotra.

The second poster of Sonakshi Sinha , indicate she is searching for the truth behind the darkness and falling deeper into the trap of reality. This seems one of promoting character Sonakshi play after Akira, Force 2 and Lootera.

And the third poster will be of Akshaye Khanna, posing interrogative yet having a sense of authority in the stance. He also must be, much like other two characters, are deep into figuring out what exactly happened that night and unfolding answer only Siddharth’s character would know! The shoot for Ittefaq: It Happened One Night is complete and the team is all up for the film’s promotional campaign. Considering this will be monologue The BR Films will also be producing this film with Dharma Productions and Red Chillies Ent and this film will be released on 3rd Nov 2017. Till then team Ittefaq will also unveil teaser and trailers.