Produced by Dr. Anil Kumar Sharma in association with Dr. Pallavi Mishra , Amrapali Media Vision presents the film ' I Don't Luv U ', which is a dark love story. The film is written and directed by Amit Kasaria , the film features actors Ruslaan Mumtaz , debutante Chetna Pande and experienced actors like Murli Sharma , Ravi Khemu and Ragesh Asthana in key roles.

The new generation's view of fast-track time-pass relationship has been portrayed in this film and it is scheduled for Indian theatrical release on 17th May 2013. Recently, the lead pair from the film Ruslaan Mumtaz and Chetna Pande were seen promoting their film in the capital of Bihar, Patna. The young stars were high on promotion fever. They want more and more people watch their film, especially the young audience as the film depicts a necessary social message which is connected to every young guy and girl out there.

' I Don't Luv U ' focuses on the youth of today - the fun loving and frivolous lot, who are extremely casual in their relationships and do not want to delve into the intricacies of true love, commitments and fidelity. It is a blend of light hearted witty moments as well as harsh unforeseen realities of life. ' I Don't Luv U ' also lays emphasis on the potential role of media in a common man's life. It elucidates that if misuse of media can jeopardize the commoner's life, at the same time, if used judiciously, it can act as savior.