'In My City' with the American rapper will.i.am was her first sensational international music album and freshly, she minted love from her fans over her second single, titled 'Exotic', this time with another American rapper Pitbull. 'Exotic' was out on July 12, 2013 and featured Priyanka Chopra at her sensuous best. The beauty planned to try out a new thing this time to promote her music album in a brand new way.

According to the never-seen-before promotional strategy by PeeCee, the masses can now taste the "Exotic" flavoured ice-cream! The actress reportedly collaborated with the popular ice-cream brand, Baskin Robbins to launch a new ice-cream flavour, named after her latest single 'Exotic'. This flavour will be called as 'Peel N'Cream Exotic'. Baskin Robbins will be declaring it as the flavour of the month and it will be avaliable across 504 outlets of Baskin Robbins across India. Priyanka is delighted to offer a new flavour to all, as she says the people will love it and a scoop or a tub of this ice-cream will shoo away all of your worries.

Graviss India Pvt Ltd's CEO, Mr. Sanjay Coutinho expressed that they are happy to collaborate with Priyanka Chopra for her latest international single 'Exotic'. The actress has traveled a long way to reach till this career phase and became the global youth icon. In the same way, Baskin Robbins aims to offer something, which will delight the youth and hence, this association is just perfect, revealed Mr. Coutinho. The customers can now enjoy the 'Peel N'Cream Exotic' flavour, which is apparently an Orange flavoured ice-cream with natural vanilla extract stuffed with Orange pound cake pieces and swirled with Orange ribbon and most importantly, dedicated to Priyanka's hit single 'Exotic'!

Wow, nice to see international music wrapped up in desi flavour by our very own desi-girl Priyanka!