Today is really going to be a 'sunny' day for auto rickshaw drivers in Mumbai. The reason is Sunny Leone is going to meet them and the spooky Ragini will be back on the rickshaws from this morning.

Reportedly, Sunny Leone will be flagging off the rickshaw branding campaign in Andheri for ' Ragini MMS - 2 '. Now, the auto rickshaws in Mumbai and Delhi will flaunt the messages like "Ragini ka naya MMS dekha kya?", "Ragini yahaan baithi thi, Do mein zyaada mazaa hai". Around 7000 rickshaws will show similar messages, which will obviously fuel up the film's visibility. Talking about this campaign, the CEO of Balaji Motion Pictures Ltd , Tanuj Garg said that "We had done this earlier during ' Ragini MMS ' back in 2011 and the feedback had been overwhelming. Scores of others aped us subsequently. An auto rickshaw campaign tends to gain good visibility. Sunny enjoys unprecedented popularity among the masses and the Ragini franchise reaches out to the lowest common denominator,"