Launching merchandise by the name of the film is nothing new to Bollywood. Multiple super hit sequels of the films like ' Krrish 3 ' and ' Dhoom 3 ' had launched their merchandise earlier and received a great response from the masses. The fresh entry to join the league of launching merchandise is ' Singham Returns '.

Going by the report, Ajay Devgn , Kareena Kapoor and Rohit Shetty has launched the exclusive merchandise of ' Singham Returns ' at Pvr Cinemas on July 30. This is the first time Pvr Cinemas held an event to launch the merchandise of a film. The special trailer of this action-affair is powered by Dolby Atmos technology. The merchandise of ' Singham Returns ' include customized popcorn tubs, sippers and lunch boxes, which the patrons can carry home as souvenirs at different multiplexes. The event was also attended by the President of PVR Pictures , Mr. Kamal Gianchandani and he stated that he was very happy to be a part of it.

No doubt, the merchandise of ' Singham Returns ' will garner a rocking response from the people!