And once again the tech-bug hidden inside Shah Rukh Khan is out for the promotional ideas of his upcoming action-comedy ' Chennai Express ', which will be hitting the screens on August 9. While, the B-Town perfectionist Aamir Khan is well-known for offbeat ways of promoting his films, the inclination towards technology in Shahrukh's mind is witnessed from the way he technologically promotes his films. SRK earlier showed his zeal and zest for technology, when it came to promoting his Sci-Fi flick ' Ra.One ' and action-flick ' Don 2 '.

Shah Rukh Khan commenced this technological promotion spree from the super hit super-hero film ' Ra.One '. With the film ' Chennai Express ' on the verge of its release, SRK is in read-steady-po mood! Reportedly, King Khan launched a mobile game based on the film ' Chennai Express ' at Reliance Digital Store on July 24.

The mobile game that Shahrukh launched prior to the release of ' Ra.One ' was like a prequel to the movie, as the key characters from the film were introduced through this game. Even the storyline of the game was prepared in such a way that the viewers can easily relate it with that of the film. Also, the game was adorned with some challenging action sequences and grabbed much popularity among the tech-gigs.

The structured publicity strategy will be maintained by Shahrukh while promoting ' Chennai Express ' by launching this game. The power of technology will be utilized by Shahrukh to reach out pools of fans all over the world. Well, the ' Chennai Express ' game will be surely a swanky mobile app for all tech-lovers out there!