Megastar Shah Rukh Khan has got some of the best ways in the industry when it comes to promoting his films. For the last 3 years, he has made a trend to unveil the new posters of his films on every New Year’s Day, but he will go a step further to promote his upcoming film, ‘ Zero ’. As per reports in a leading daily, King Khan will be unveiling something or the other during the major festivals of India until the release of the film throughout the year.

Talking about it, a source stated to the daily, "SRK wants to make it more of a celebration. Hence, he has decided to post titbits from the film, to commemorate each festival." During the release of Anushka Sharma 's film ‘ Pari ’ which is set to hit the screens during Holi weekend, the official poster of Zero might be released. The source said, "The film’s official poster hasn’t been unveiled. Even the looks of Katrina Kaif and Anushka have been kept under wraps. So, SRK definitely has some plans for Holi."

As the film will also have a cameo of Salman Khan , something major is also going to be unveiled during the festival of Eid, when Bhai’s ‘ Race 3 ’ will hit the screen.

Finally, during Diwali weekend, we have Aamir Khan 's film ‘ Thugs of Hindostan ’. So, Shah Rukh is most likely to unveil the trailer of Zero which will be attached to the theatrical release of Thugs of Hindostan . The source added, "The first three-minute trailer of SRK’s film will definitely be attached to the prints of Aamir’s actioner."

Well, Badshah Khan is also friends with other big celebrities of Bollywood, so some major announcements might also be made during the release of their films.

Slated to release on 21st December 2018, the Aanand L Rai ’s film has an ensemble star cast and will have a number of cameos from the ladies with whom Shah Rukh has worked in the past.