Post his success at the box office with his latest release ' Chennai Express ', Shah Rukh Khan is on a success spree and thus, it showcases in his recent activities. Recently, an edutainment brand has grabbed hold of this star to be their partner cum representative on public platform.

Reportedly, the Mexico based edutainment brand 'Kidzania' provides kids between the age group of four to twelve, a unique way of getting education and get interacted to the real world. For instance, it allows them to undertake "jobs" like doctors, fireman, journalist and shopkeeper and rather pay them for that in a unique way. It also assures the parents the safety of their child.

The actor has a lot of belief in the brand, so much so that Shah Rukh himself acquires 26% of stake in the Indian franchise of the brand. On confirming the above, SRK expressed his view on a renowned micro blogging site as like ,"Super excited...launch of my pet project for kids...Kidzania takes shape tom in Mumbai. Hope parents and kids like it as much as i do."

Now that's what we like about King Khan and so deserves the tag. Looks like SRK has found a new way to get closer to his fans, and rather entertain them in full to SRK style!