Well there is a news or not, there's always a string iron hot left out in Bollywood, the Salman Khan - Shah Rukh Khan kinship. Moving ahead from old talks related to the frenemies, such as the ' Chennai Express ' record, the ' Mental ' schedule, the ga-ga "Iftar Party Hug" and the most recent 'Bigg Boss 7' invite. Now, the superstars are in talk again, merely this time it's about a contest.

Whereas, the rigid vibes moving around their relationship may have taken a cool, the recent poll ranking may fume up a professional arch for sure. At a recent celebrity ranking poll 'Times Celebex' conducted by a leading publishing house, it looked like the "Dabangg" is loosing his charm to the "King of Romance".

Reportedly, the survey conducted by the publishing house is ethical, clearly based upon the results regarding the celebs potentiality held up in respect to his involvement in the buzz lanes. For instance, the number of news related to his personal and professional life, his market value, number of brand endorsements etc. Merely, this time around the poll proved out to be surprising when Shah Rukh beat Salman high-handedly without any reckless effort. However, as compared to personal and professional front, both the stars went hand in hand. Shah Rukh walking around with ' Chennai Express ' and ' Happy New Year ' related news, Salman stood off with ' Mental ' and ' Kick '. On the other hand, considering the personal agenda, both had a common link that kept both on the forefront equally, the "so called hug" news.

Clearly stating the defeat, Shah Rukh's strong enough 11 brand endorsements deal mocked down Salman with not much impressive 8 brand endorsements. Pushing back Salman to the second position, SRK has obtained the numero - uno spot after long, as of then Salman remained firm at the top spot for six consecutive months.

Well, apart from the winds blowing back from "Galaxy" to "Mannat", the list includes 50 top celebs. In those, Katrina Kaif leads the women brigade with in talk sensuous news about her vacation pics , the Ranbir Kapoor link up, news related to ' Dhoom 3 ' and ' Bang Bang ', she turns the heads around with 10 brand endorsements. Whereas, concerned about the rest of tough male contenders, Amitabh Bachchan , Aamir Khan , Hrithik Roshan are resting at the 4th, 7th and 10th spot respectively.