Actor Shah Rukh Khan , the brand ambassador of Nerolac Paints recently launched their U-Can initiative in Nepal. Adding to the brand's strong focus on sustainable sensibilities and taking the belief that paints is not just about beautification, Nerolac launched a one of kind initiative- U CAN to encourage people to convert used Nerolac paint cans into beautiful flower pots, adding to their house dcor and environment.Kansai Paints Nepal Pvt. Ltd, one of the leaders in the paint industry, introduces an environmental-friendly initiative called 'U-Can' in Nepal this year.

The users can simply log on to the Face book page of Kansai Nerolac Paints Nepal and send a request to receive the decorative wrap around sheets and the process of how to beautify their used Nerolac paint cans via courier. The consumers can then post the images of the revamped Nerolac cans along with the wall and a short tagline of their experience on the Facebook Page. The best five images, chosen over a period of 60 days, will be given a gratification and shall be posted on the 'wall of fame' on the official page.

Interacting with the media Mr. HM Bharuka, Chairman - Kansai Paints Nepal Pvt. Ltd & Managing Director - Kansai Nerolac Paints Ltd, India said "While we have always been providing products that are safe and minimise impact on our environment, U can initiative is our endeavour to create a platform to empower consumers to transform the environment and make a change towards it."

Shah Rukh Khan on bringing the U-Can initiative to Nepal shared, "I am immensely proud to be associated with a brand like Kansai Nerolac who are completely aware of their responsibility towards a green tomorrow, be it with their product innovations like Low VOC paints or their consumer initiatives like U-can, which we just launched in Nepal. The U-can initiative is such a simple yet fun activity. Everybody can participate in such an initiative and be proud of being eco-friendly in some way at least."

Seems like the actor is happy being associated with a brand that is so concerned with the environmental issues and he is also proud to be a part of such an initiative.