The '18th Children's Film Festival India' (ICFFI) aka Golden Elephant is gearing up to entertain kids and motivate the filmmakers, generating subjects specifically for the kids. However, the fest does not gain much limelight considered to any other film festival held usually in the nation. Looking at the average response now, the organizers have planned firm to turn some heads back to them.

Reportedly, the organizers of the seven day long festival starting off from 14th of November in Hyderabad has now roped in a star promoter to create an awareness on the global platform. Accordingly, the management of the fest has managed to convince the hottest B-Town property of the date, Salman Khan to endorse their event.

Considering Salman as an obvious choice, the CEO of 'Children's Film Society, India' (CFSI) stated that Salman Khan is adored by all the kids at large, thus, made him a sheer choice. Owing to his prior work commitments, Khan won't be able to attend the festival personally, thus, he's been kind enough to shoot an AV to be showcased at the fest, as per the sources.

Reportedly, the CFSI chairman, Amole Gupte who himself is famous for projecting films preferably for kids as like his directorial ' Stanley Ka Dabba ', too felt obliged by Khan's gesture. The filmmaker further stated that they are grateful to Salman that he offered his support to the 18th Golden Elephant. He would be a great medium to reach out to lot of masses, as he is loved by maximum of them. The event is likely to showcase around 200 films from over 45 countries, considering kids as a priority, as per the sources.

Well now the whole of the B-Town knows Salman pretty well for his heart on sleeves gestures. For a surprise, without a hesitation apart from the AV, Salman also assured the coordinators to promote their event on his social networking platform. Now that's what we call "Being Human" in real sense!