Shah Rukh Khan 's Red Chillies Entertainments Pvt. Ltd. partners with Shemaroo Entertainment to distribute its films library on TV platform. The companies have inked an exclusive deal for a dozen of blockbuster films of SRK. The list of films includes Main Hoon Na , Om Shanti Om , Chalte Chalte , Phir Bhi Dil Hai Hindustani , Kabhi Haan Kabhi Naa and Asoka among others.

Talking about the deal, Hiren Gada, Director, Shemaroo Entertainment said, "We are excited to join hands with Red Chillies to distribute its content on TV platform. This is just the beginning of a synergic relationship with them and we hope to go a long way ahead. The catalogue that we have acquired is definitely a value addition to our library as Shah Rukh Khan is the superstar of the industry and his movies have mass appeal. Also these films are across different genres and connect with all age groups."

Venky Mysore, CEO, RCE said," Shemaroo is one of the oldest companies in business, owns a diverse library of content, they have great relationships across TV networks and this association will definitely add value to both organizations, we are looking forward for a mutually beneficial relationship with them."