The handsome hunk Ranveer Singh has become the heartthrob of his female fans in short time span after his entry in Bollywood. The actor seems to believe in the tagline 'It's your life, Make it large', as he has confessed recently. Ranveer Singh is the brand ambassador of Roadster brand of the famous online shopping site Myntra.com. Ranveer also follows a rugged lifestyle in real and so, he fits the bill to endorse the outdoor-inspired denim-wear brand Roadster.

Myntra.com imbibed 'Life is now' philosophy to its brand Roadster as it's for the people, who want to live life to the fullest. Ranveer instantly liked Roadster brand due to its vibe. The senior VP, Fashion Brands, Myntra.com, Abhishek Verma stated that the Roadster brand is for the adventure freaks and the ones, who love to be on road. Verma further added that Ranveer's masculine, rugged, cool look has potential to inspire the consumers to use the brand as it also stands for spirit of freedom.

Launched in December 2012, Roadster offers a variety of stylish products spread over footwear, apparel and accessories for women and men. Today, it has become one of the top selling brands on Myntra.com and gives mantra to follow the 'Code for the Road'.