The star kid Ranbir Kapoor is literally reigning the Bollywood kingdom by delivering back-to-back hits, thereby capturing a special place in viewers' hearts. ' Yeh Jawaani Hai Deewani ' was Ranbir's previous blockbuster that observed several golden days at the domestic as well as overseas box office. And now, the heartthrob has some flicks in the wing, such as ' Bombay Velvet ' and 'Jagga Jasoos'. The movie 'Jagga Jasoos' has become a favorite piece of gossips for all the media sources over the casting of its female lead. And finally, the leggy lass Katrina Kaif bagged the female lead in Ranbir Kapoor starrer.

'Jagga Jasoos' will be the first joint venture by ' Barfi! ' director Anurag Basu and Ranbir Kapoor under their newly started banner, Picture Shuru Productions. The director-actor duo is having plenty of goody-goody plans in their minds regarding 'Jagga Jasoos'. They wish to come up with the sequel of it, if the original will be well-received by the audience. The story doesn't ends here! Both of them intend to go a step further pertaining to the promotion of their next project. Ranbir and Anurag plan to come up with a television show, animation and cartoons of the film as well as a comic book series revolving around 'Jagga Jasoos'.

At a recent media interaction, Ranbir Kapoor revealed his plans to promote 'Jagga Jasoos' by mentioning that the team of the film is aiming at making 'Jagga Jasoos' a big brand by launching its comic books series, cartoons and animations. With this, the people will be much familiar with the overall concept of 'Jagga Jasoos' at the time of its actual release, stated Ranbir.

Well, it seems Ranbir is grasping a better marketing acumen by promoting the film on a large platform. Nice to see Ranbir turning a marketing pandit!