Sweden-based cosmetic brand Oriflame hires actress Huma Qureshi as its brand ambassador to display their latest collection- "The One" on October 15.

Huma walked the ramp adorning classic look in black gown as host announced her as the face of the direct selling cosmetic brand Oriflame. She further launched its new range collection-"The One", which includes Oriflame The One Everyday Beauty, Oriflame The One High Impact and Oriflame The One Long Wear. She highlighted the fact that the beautifying company works with women and empowers them which appealed her the most.

Oriflame is operated by women through direct selling method.

Niklas Frisk, vice president and head of South Asia and managing director, Oriflame India, addressed Huma as the personification of strength and values of contemporary Indian women, which he believes to work in favour of their brand.