Farhan Akhtar , who can effortlessly don many hats, has been successfully using the power of music to spread social awareness across the world. The multi-talented actor has been doing concerts globally and spreading awareness on violence against women through his band Farhan Live. Over the course of 5 years, he has travelled to more than 150 cities including Mauritius, Singapore, USA, Australia, Kenya, Middle East and the United Kingdom to spread awareness. The tour included 72 college shows, 20 corporate shows, 51 Public shows, 3 Government shows, 5 private shows.

The actor has strongly been advocating the message that women need to be respected through his MARD Campaign. He started MARD after his lawyer named Pallavi Purkayastha was sexually assaulted and then killed by her home watchman in August 2012.

Pallavi was a Mumbai-based lawyer who worked with Farhan Akhtar 's production house, Excel Entertainment. In 2013, Farhan performed at a college concert in Bangalore wearing a t-shirt with MARD's logo and since has been performing regularly and spreading awareness. It’s indeed a great effort which Farhan Akhtar has undertaken since five years and hats off to his philanthropic efforts.