'MMS or 'Matru Messaging Service'

Imran is all set for his next flick ‘Matru Ki Bijli Ka Mandola’ to be released next year, which would also be two days prior to his 30th birthday.

By BollywoodMDB Team | Updated On: Dec 24, 2012 02:28 PM

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Imran is all set for his next flick ' Matru Ki Bijlee Ka Mandola ' to be released next year, which would also be two days prior to his 30th birthday. Imran said, "The film and my role were exciting from the word go. The transformation from a clean-shaven Bandra boy to a hardcore Rohtak guy was a challenge. Not only did I click photographs of myself everyday after I started growing a beard, but also enrolled with National School of Drama's Professor NK Sharma, who taught me Haryanvi language, voice modulation, body postures, etc. The transformation was interesting and it kept me hooked."

However, he plays not only a key character in the film, but also suggest some good strategies for film promotion. He suggested an innovative strategy called the Matru Messaging Service, where Matru will send festive greetings to people in his unique way. The movie which is directed by Vishal Bhardwaj will be released on January 11th.

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