These days Bollywood celebrities launching their clothing lines, is nothing new. The stars like Salman Khan , Hrithik Roshan , Sonam Kapoor and many more have their clothing line. The new star to join the bandwagon is the Bollywood diva Madhuri Dixit Nene . After ruling the big screen, Madhuri has now decided to venture in apparels and designing world.

Going by the report, Madhuri Dixit Nene has launched her exclusive clothing line 'Madz'. Under this venture, the first line is 'DWM' (Dance With Madhuri) sports apparel that is designed especially for athletes and dancers. 'Madz' and 'DWM' are the brainchild of Madhuri's husband Dr. Sriram Nene.

Talking about this new venture, Madhuri stated that "'Madz' and 'Timeless' were two concepts which seemed to fit who I am. For 'Madz', we have created a prt line of clothing that epitomizes my approach to life: outstanding quality, great values and good for everyone."

Dr. Sriram Nene said "The 'DWM' shirts are engineered to be great for dancing and workouts. We have used a combination of cotton and lycra. Thr goal is to make you look good and feel good while dancing / working out. We are working on variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies. 'Madz' is all about looking good, feeling good and being part of something. Live the life you always wanted to live!"