Dhak-Dhak girl Madhuri Dixit Nene is always on the favourite list of brand endorsements. The latest news update revealed that Madhuri Dixit Nene inaugurated PNG jeweller's new store at Borivali. Madhuri, the brand ambassador of PNG jewellers, also launched her line of jewellery 'Timeless by Madhuri Dixit' in association with this premium jewellery brand.

While revealing the reason of her associating with this brand, Madhuri reportedly said that it was due to the kind of values and their integrity. Madhuri was looking stunning in a shiny white attire and a fabulous diamond necklace from her own collection during this launch.

Madhuri stated "They have been in the industry since 184 years and they have the determination where customers are always the priority. The way they make the jewellery and the work they do on it, is very good.

She further added that “The quality is very good, so all these things made me sign up with them. They have been kind enough to associate. I hope people like this. We are planning to different kinds of jewellery under this, range of jewellery also will be something we would pay attention to.” "I’m feeling very good, because my association with PNG has been since several years. So it is a joyous day for me," said the actress.

The owner of the brand, Saurabh Gadgil said that Madhuri was very actively involved in making of the jewellery as she offered her inputs in designing and the diamond's shape.