Syed Ahmad Afzal's forthcoming directorial Laal Rang featuring Randeep Hooda, Piaa Bajpai, Akshay Oberoi, Meenakshi Dixit, Rajneesh Duggal, has arrived with a unique way of promoting the film. The movie revolves around the menace of blood theft. The makers of Laal Rang have planned to organize blood donation camps in colleges in Mumbai and Delhi. They kick started the campaign by organising the blood donation camp at IIT campus and witnessed a huge response from the students.

Krian Pictures, Senior V P, Production and Distribution, Raj Malik stated "Though the film talks about friendship, brotherhood, love and redemption, the backdrop is of a heinous crime. We are often unaware of the discrepancies that can take place in blood banks. To highlight an important issue and to create awareness, we thought it is a good idea to drive blood donation camps across colleges in India."

Laal Rang star cast will also be visiting some camps and will interact with students and narrate the right ways of blood donation. Laal Rang releases on April 22.