Krrish 3 signs merchandising agreement with Dream Theatre

No wonder, all the eyeballs are set on the most awaited \'Krrish 3\', a superhero flick starring Hrithik Roshan. Is it really needed to say that this Sci-fi movie is one of the most expected Bollywood sequels? Well, everyone is looking forward to this big-budget film. It has been learnt that \'Krrish 3\', which is under production phase right now, has signed a two year merchandising and licensing deal with the Dream Theatre. Dream Theatre is a brand licensing firm in Mumbai.

The talent management and Carving Dreams, an entertainment agency assisted in committing a deal. It would be comprising of five movie releases - two animated versions of Krrish series, named \'Kid Krrish\', which will be showcased on Cartoon Network prior to the actual release of \'Krrish 3\' and two more animated \'Kid Krrish\', which would be aired post the release of \'Krrish 3\' on the silver screen.

The producers of \'Krrish 3\' are anticipating that, this will be one of the most marketed movies of the year. From the merchandise and digital activation, this Sci-fi superhero flick is assumed to fuel the sales of nearly US$ 3 million. This also encompasses online gaming part and animation-related licensing.

Dream Theatre handles the licensing rights for popular international brands, such as DreamWorks Animation, Angry Birds, Noddy, Power Rangers, and Discovery Kids. Now, \'Krrish 3\' would be undeniably a great add up in the list of this agency.