After launching Facebook emoticons, as a unique promotional strategy for the forthcoming scientific fiction drama ' Krrish 3 ', the sculptors of this dashing superhero flick have unleashed an exclusive collection of ' Krrish 3 ' inspired glittering jewellery pieces. Seems awesome!

For our Krrish aka Hrithik Roshan , this movie means a lot more than just a flick and he is very much emotionaly attached to the superhero character. Hrithik finds Krrish as a symbol of strength, courage and harmony and more powerful than a film or any actor, actress. Considering all these facts, Hrithik's fruitful collaboration with his jewellery designer sister-in-law Farah Khan Ali made a way for ' Krrish 3 ' inspired jewellery pieces in sterling silver and diamonds. A range of accessories introduced by the Krrish brand comprises pendants, leather bands, mobile charms, the ultimate Krrish superhero mask and pins. This jewellery is available at Farah Khan Ali's store in Mumbai as well as on her web portal www.farahkhanfinejewellery.com.

Hrithik described the significance of the Krrish symbol by saying that he prefers to keep the symbol with him to remind him of his inner strength to achieve his goal. The muscled hunk added that the symbol made him realised the hero hidden inside him to tackle any kind of hurdle in life. This symbol can be passed down generations and it is not just a fashion fad, said Farah.

Well, one more colourful feather in the hat of ' Krrish 3 '!