When it comes to promotion of the film, our Bollywood filmmakers don't ever lag behind. They keep on trying their hands at diverse marketing strategies. And similarly, this season of grand releases is no exception to the trend. The filmmakers have planned to bump in with a unique and fresh marketing strategy, as several lavish-budget flicks like ' Chennai Express ', ' Once Upon Ay Time In Mumbai Dobaara! ' and ' Satyagraha ' will be hitting the screens soon.

There is an interesting latest news for cinema-goers, which says that they can gorge upon lip-smacking snacks belonging to various Indian tastes during enjoying their favorite show in theaters. Rathi Group of Cinemas, which is the exhibitor chain, has associated with Kolkata-based Mukharochak Foods, a 60-years old brand. Jointly, they will be presenting popular delicious snacks dishes, such as Kabuli Chana Chaat from Delhi, Jhaal Muri from Kolkata and Mumbai's pride, Bhelpuri at certain cinema halls.

The treat for gourmet commences from the rom-com ' Chennai Express ' by Rohit Shetty and the carnival will go on during the crime-thriller ' Once Upon Ay Time In Mumbai Dobaara! ' and will rest with ' Satyagraha ' by Prakash Jha .

Akshaye Rathi, the mastermind behind this impressive concept, explained that the Indian viewers have passion for fun, films and food. Hence, nothing can work better than this strategy of offering best of both worlds, said Rathi. ' Once Upon Ay Time In Mumbai Dobaara! ' producer Ekta Kapoor is overwhelmed with the idea and expressed that this novel initiative will surely enrich the movie-watching experience of the audience.

It's fun, food and fiesta time for Indian movie-buffs!