The Filmfare Awards have always been very special for all the viewers. The star-studded event appreciates the talent in the industry as well as praises the rising talents. A huge dose of entertainment is what the audience get it from this event. In Indian cinema, the Filmfare Awards have achieved the golden standard.

Going by the latest reports, the 59th Idea Filmfare Awards are going to be held at Yash Raj Films Studio in Mumbai on January 24, 2014. It will certainly be a night, where the stars will come together under one roof. Farhan Akhtar was present when the date of Filmfare Awards ceremony was announced at a press conference in Gurgaon. Akhtar stated that "I am here more as a subscriber than anything else. There's a history attached to Filmfare magazine and there are such wonderful memories that it has given us. So I'd like to say that we'll all be there for the Idea Filmfare Awards. We'll gloat if we win one, sulk if we don't, but we'll be there,"

The Chief Corporate Affairs Officer of Idea Cellular, Rajat Mukarji stated that "The 59th Idea Filmfare Awards mark another glorious year of Idea's association with Filmfare,"