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    Hrithik Roshan to launch his own brand called HRx

    The desi superhero Hrithik Roshan will soon launch his own brand called HRx, which will be mainly about fashion and fitness.

    By BollywoodMDB Team | Updated On: Nov 23, 2013 09:28 PM

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    After "Dabangg" Salman Khan , one more player will be appearing on the horizon of launching brands. And he is the B-Town actor with Spanish looks, Hrithik Roshan . The heartthrob recently unveiled ' Krrish 3 ' merchandise and now, he is all set to launch his own brand HRx, which will mainly be about fashion and fitness.

    Hrithik believes fashion and fitness as his key strengths. The Wild East Group and Exceed Entertainment were working on this for three years. Exceed Entertainment is the one that handles Hrithik's brand endorsements and The Wild East Group is a business development and brand extension agency. The company is planning to retail the brand from next year onwards via on-ground retail stores across India. Hrithik Roshan will be the ultimate owner of the brand HRx, however diverse revenue deals will function between Roshan, Wild East, Exceed and any other partner, who will come on board.

    Previously, the other biggies like Shah Rukh Khan , Amitabh Bachchan , Lata Mangeshkar , Zeenat Aman , Shilpa Shetty , Arjun Rampal and MS Dhoni had launched products in their names.

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