Though he rejuvenates his superstar status with the this year’s hit, Kaabil, but off lately, Hrithik Roshan being quite distant from the industry, and not signing any film projects recently! But whether he is doing 2-3 films a year or none, the brand Hrithik is on in the market and any commercial brand would be ready to pay a fortune to rope this Greek God for their endorsement. And as per the recent updates, Hrithik Roshan just bagged a hefty deal of 100 crores with a health and wellness start-up Cure.Fit, which is already making news for being one of the largest endorsement deal signed by an Indian start-up!

And as per the details of this endorsement deal, Hrithik will have a five-year deal with the company and the amount paid includes his equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialized workout plan. Plus his workout plan will be introduced across Cult Fitness centers operated by Cure.Fit, the brand itself know the kind of public persona Hrithik has which can attract hordes and hordes of health enthusiast to the app and its service. The company has even expected to gross Rs 250 crores annual earnings in the coming years.

About Cure.Fit, it is a health-care based application, which available on both smartphone platforms, which gives you a model to take good care of what you eat, how you exercise and how to keep your mind in-tuned! It would be interesting to see how his fans and general fitness freaks would react and assigned this app to the daily use. As for the film, Hrithik is busy and focused on his home production and the next film in Krrish franchise, Krrish 4 , which will be directed by Rakesh Roshan !