We all know that Hollywood films are eating into Bollywood films’ business like never before. If at the end of the year, you sit down to tally the overall business of Hindi movies and compare the same with the figures Hollywood films fetch in the Indian market, you will realize who is making the maximum loss. Giving a meaningful insight into why our films are failing left, right and center, well-known producer Ronnie Screwvala says, "There are two reasons why you, as an audience will go to the theatre. One is when you love the trailer and secondly, word of mouth. The reason you wouldn’t go to the movie theatre despite liking the trailer is when you know the film will come on some medium in the next three weeks. If you feel that the film should be watched on the big screen, then you will go. Otherwise, you are anyway going to watch it in three weeks. I will be choosy. That window is the single biggest problem happening in the space. Hollywood films are doing better in India because they don't put their movies on any platform for six months. It should be the same with Bollywood."

Screwvala also says that the makers are adopting a wrong business model which is affecting films. "The problem is that a lot of producers have screwed up the windows and that is the threat. The threat is when some producers decide that I am not sure about the movie so I will pre-sell it. I will sell it to Netflix and it will come on the platform in four months and then I will sell it to Star, Zee or Sony and it will come on TV in the next five months," he opines.

However, Screwvala has nothing against any streaming media giant. In fact, he is set to release his next Love Per Square Foot , features Vicky Kaushal and Angira Dhar , on Netflix. "What I have done is that when I want to sell it on Netflix, I will keep the window there only. And when I want to go to theatres, then I will opt for that way."