Here’s another quirky poster of Toilet: Ek Prem Katha introducing the 'Lota Party'

Akshay Kumar has opted for an exciting promotional strategy for Toilet: Ek Prem Katha. He is releasing quirky posters of the film to create a buzz before its official trailer is out. Today, he uploaded this funny poster with a caption that read, “Ek binati…lauta do lota party ko!”

The latest poster has a group of ladies carrying a water holding vessel called as “lota”. They are on their way towards open defecation. The backdrop has a rustic look, which makes it more appropriate for the village. The poster has a quirky line that reads, “Lota party is coming your way”.

Akshay is known for his tongue in cheek humor. His film Toilet: Ek Prem Katha too, addresses a very serious cause of open defecation in a lighter way.

Before this poster strategy, Akshay shared few facts related to the survey done on ill effects of open defecation. It created a trend on social media with creative phrase #SochBadloShauchBadlo. Here are the few pictures of this campaign:

Toilet: Ek Prem Katha also stars Bhumi Pednekar as Akshay’s wife. The film will be releasing on Independence weekend of August 11.