Shah Rukh Khan is known for his tech-savy talent in the industry and adding to attributes here his team has chosen an innovative medium of Whatsapp to launch the exclusive trailer of his upcoming film ' Happy New Year ' on August 14.

To get the trailer on your mobile phones, you just need to give a missed call or send a Whatsapp message on +91 9819020202 and then you will instantly receive the starry ' Happy New Year ' trailer on your Whatsapp.

Venky Mysore, CEO of Red Chillies Entertainment announced this distinct launch stating that the company believes in improving fans experience through innovation. Whether it was the first look of ' Happy New Year ' at the beginning of the year through Twitter where fans received the customized posters from their favourite artists or the latest trailer launch on Whatsapp, the production team endeavors to delight the fans.

The reason for choosing Whatsapp platform is that it has got over 50 million active users in India, who share millions of videos and images with their friends and groups daily, which might prove advantageous to ' Happy New Year ' trailer. This superlative idea also had a drawback as Whatsapp does not allow its user from sending a broadcasting message to more than 250 friends/ Whatsapp users, but then Whatsapp got this restriction removed specially for this campaign.