Actor Imran Khan has now come up with new strategy to promote his film \'Matru Ki Bijlee Ka Mandola\'. At the New Year\'s Eve, the actor will be distributing \'Gulabo\' bottles as merchandise of his latest film. These are available only in limited edition.
It is quite interesting as when one opens the bottle, the title track of film starts playing. Imran however says that this isn\'t as gimmick but a very vital element of the film.