It looks as if Amitabh Bachchan , the brand ambassador for Gujarat tourism has proved successful to promote the state. With filmmakers heading towards the city to shoot their movie, Gujarat seems to become the next Mumbai.

Films like ' Kai Po Che ', ' Saheb Biwi Aur Gangster Returns ' have presented the scenic beauty of the place and upcoming ' Grand Masti ' and ' PK ' have already been shot in the city.

With government allocating a budget of 1 crore to build 10 special entertainment zones and film cities, filmmaker Indra Kumar and Ashok Thakeria will build a studio and entertainment park in Anand district on the lines of Disney World. Ashok said that Ahmedabad and Vadodara are near to Mumbai and are less saturated. Thus they are looking at both film and television industry to explore areas there. Vipul Mittra, principal secretary (tourism), Gujarat said that Switzerland became popular with Indians after Yash Chopra shot his films there. Bollywood too will help Gujarat become a tourist Hub.

Other Movies to be shot in the place are, ' Rambo Rajkumar ', ' Ram Leela ' and ' Boss ' will be shot in the state.