The filmmaker Rajkumar Hirani announced that the First Day First Show of his forthcoming ' Saala Khadoos ' will be free of cost for the students in selective cities and theatres. Hirani considers the students as the loyal viewers of his movies and with this, he had come up with a real treat for the students.

During ' Saala Khadoos ' promotions, Rajkumar Hirani said "A lot of students have been appreciating the kind of films we made in the past and whenever I go, they compliment me for my work. Hence, we decided to give them a gift. We will keep the first show completely free for them in selective cities and theatres," Hirani further added that "We are doing this in cities like Delhi, Mumbai, Jaipur and Nagpur which is my hometown. Students can come, show their I-cards and go and watch the show. Eventually, we will be paying for it. But it's payback time for students,"

' Saala Khadoos ' spins around a strict boxing coach and his protg. The film features R. Madhavan and newcomer Ritika Singh in lead roles.