Continuing with its aggressive Bollywood foray, Zee Entertainment Enterprises Ltd (ZEEL's) content engine, Essel Vision, has signed Himesh Reshammiya for the first time in a film titled Heeriye. The multi-talented musician turned actor-producer Himesh will be playing the film's lead. This film is also the first ever collaboration between Essel Vision and Himesh's HR Musik. The film, Heeriye is a social, romantic and sensitive drama set in Kanpur with a mesmerizing soundtrack.

The film marks debut of the film-critic Vishal Mishra as a writer-director. 'It's a pleasure to have India's one of the biggest media houses backing my first film. Heeriye is a very unique love story weaved in the current social scenario. I am very excited and looking forward to it.' says director Vishal Mishra. The film also features Tigmanshu Dhulia in a pivotal role. Heeriye promises to create music that is soulful and melodious.

Essel Vision will go the road less traveled in selecting the heroine of the film by launching an innovative worldwide campaign called #FindingHeeriye. 'We are excited about this new association with HR Musik for our new film, Heeriye. It's a beautiful love story with a relevant social message. The film requires a fresh face to play the title role opposite Himesh. We will soon introduce a format where we will use the digital assets of Zee Entertainment to implement this hunt and create an easily accessible platform to discover young talent.' said Akash Chawla, Business Head, Essel Vision.

Produced by Essel Vision Productions Ltd Limited and HR Musik Heeriye is all set to go on floors this winter.