Her very successful television shows acted as trendsetters on the small screen and she is also ruling the big screen. The maverick filmmaker Ekta Kapoor has reportedly launched her signature label 'EK' on e-commerce biggie Snapdeal. This collection includes Indian ethnic wear and exquisite jewellery. It has sarees and jewellery that earned popularity on Ekta's television serials.

'EK' label is for new age Indian woman and will express her thoughts and beliefs. With this label, Ekta intends to reach contemporary Indian women and offer best quality at affordable prices.

In order to suit the need of different demographic, the fabrics of 'EK' label have been handpicked from expert craftsmen from all over the nation. Talking about EK' label, Ekta stated "Millions of women all around the world, who are glued to Balaji shows every day, look upto and aspire to look like the protagonists, who are strong women with strong characters. What they wear also has a role to play in empowering their persona on screen. The looks we have put together in EK envisages each woman's battle and glory. Also the idea is to avoid second copy of the brand and make it available at affordable price,"

Ekta Kapoor 's signature label 'EK' is available from December 17 on Snapdeal.