Bollywood actress Deepika Padukone is the new face of the Luxor's Pilot pens. Luxor Writing Instruments has roped in Deepika Padukone as the brand ambassador for Pilot pens, which is one of its biggest brands and is exported to 110 countries worldwide. Deepika will be seen endorsing Pilot for the next 2 years. She will be seen in a hard line multi-media campaign created by Lowe Lintas.

Pooja Jain, Executive Director, Luxor Group, said, ''Deepika rightly represents the youth who is passionate and seek excellence in their endeavors. Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly.''

R. Balki, Chairman & Chief Creative Officer, Lowe Lintas, said, "Deepika is a confident person and represents the youth which is aware and determined. Her personality perfectly matches with Pilot and reflects the achievements of the young generation. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel."