The producers of films adopt different ways to promote their films. The sole aim of these promotional campaigns is to raise awareness regarding their films so that they can do well at the box office. Today, promotional campaigns have somewhat become an essential part of film making.

The producers of ' Jism 2 ', the latest thriller have decided to do something innovative that will benefit their film as well as the animals, which are in distress. It has been decided by them that the costumes of the leading actors of ' Jism 2 ' will be auctioned. The proceeds of this auctioned will go to PETA (People for the Ethical Treatment of Animals) India.

It is interesting to note that clothes including the underwear of Sunny Leone and Randeep Hooda will be auctioned. The Jism 2 team has recently tweeted: "Part Proceeds from the auction of the # Jism2 wardrobe to go to PETA India! Woof-Woof Indeed!".

Poorva Joshipura, PETA India's Chief Functionary said, " Pooja Bhatt , Sunny Leone , and co-producer Dino Morea are all already supporters of PETA's homeless dog adoption campaign. We give Pooja Bhatt and the entire Jism 2 team two paws up for taking that initiative further by making PETA India a beneficiary of the Jism 2 wardrobe auction."

The producer's and actor's love for animals can well be understood from the fact that Pooja Bhatt has adopted 8 street dogs, who are now living with her in her house. While Sunny Leone and co-producer Dino Morea have separately shot campaigns promoting PETA's homeless dog adoption campaign.