Releasing the film on national holidayed Friday is the dream of every filmmaker, to get the advantage of earning the peak profits. But here comes the prince of Kapoor clan, Ranbir Kapoor , who resets the norm of Friday releases, by delivering ' Besharam ' worldwide on mid-week, Wednesday, on account of Gandhi Jayanti holiday on October 2.

On talking about ' Besharam ' mid-week release, the director, Abhinav Kashyap , said that the decision was taken by the board, keeping in note that most people enjoy their Gandhi Jayanti holiday, so there are high chances of people stepping in for the film that day.

The movie is special in its own ways, as it is for the first time, Ranbir will share screen with his parents, Rishi Kapoor and Neetu Singh , also with the hilarious promos, the film promises to be the complete family entertainer. Pallavi Sharda , a new beauty will be romancing Ranbir in this flick.

Ranbir's growing stardom is the plus point for the film, hope this Gandhi Jayanti release accord works in the favor of ' Besharam '.