The fresh talents Athiya Shetty along with Managing Director, BCCL, Vineet Jain, unveiled the 'Femina FLAUNT' collection at Shoppers Stop in Juhu, Mumbai. Femina FLAUNT is a premium range of clothing, accessories, shoes and bags that cost between Rs 549 and Rs 5499. It will roll out in 17 select stores all over the nation and on the store's website in 3-4 weeks. This new range is perfect for women who strike a great balance between style and comfort.

This collection has two diverse looks, while one being "relaxed look with a street smart attitude" and the other being "desk to dinner look". Talking about this, Athiya revealed "I am happy to be at Shoppers Stop for the launch of Femina FLAUNT. I totally love the vibrant colours, stylish silhouettes and chic vibe of the collection. It's definitely going to be a fresh addition to my wardrobe,"

Vineet Jain talked about this development by saying that "Femina, one of our flagship brands has had a phenomenal bond with its readers, over the last many decades. Today, that relationship gets redefined, as Femina FLAUNT moves into their wardrobes. With Shoppers Stop as the partner, we're confident of Femina FLAUNT's path-breaking journey ahead."