Being Asia's third largest paint company, Asian Paints never felt an urge to hire a brand ambassador for their product. But when they finally made their mind to opt for one, they quickly chose the best personality in the market Deepika Padukone to be the face of their latest product- Royale Play.

Amit Syngle, President of Marketing Technology, Asian Paints considers Deepika to be the modern youth's style icon. She embodies values that the company wishes to epitomise through their brand Royale Play, as per the sources.

Delighted with her nod, Deepika takes it as a sense of achievement to endorse an iconic brand like Asian Paints. She describes Royale Play as a creative and fun brand designed for youngsters who like to personalise their homes.

We hope Rupees 127.15 billion brand Asian Paints will reach another height after getting associated with dimpled beauty Deepika!