Amitabh Bachchan has mentioned in his latest post (blog) about his son Abhishek visiting London to watch the game. Abhishek had also tweeted, "At the Omega olympic park hospitality centre. Looking forward to the 100mt finals. @omegawatches https://yfrog.com/kixrhjpj ." He further tweeted, "Unbelievable experience to see Bolt run and win the 100mts final live!!! @omegawatches."

He had attended the tennis match between Andy Murray and Roger Federer in which Andy won and he also witnessed Usain winning 100m run. It should be noted that earlier Amitabh Bachchan had run with Olympic torch while the Olympic was going to begin and now when he returned to India after a few days stay there, he had written in his blog, "One comes another leaves. Abhishek travels out to the Olympics tonight (Sunday). As brand ambassador for Omega and the watch company being one of the sponsors of London2012, he goes to attend some events! Lucky."