The youth-icon Arjun Kapoor has become the heartthrob of his female fans after his macho performance in his films. Now, the Kapoor lad is all set to enter endorsement spree. Arjun Kapoor has reportedly become the brand ambassador of Procter & Gamble\'s \'Project Shikha\'.
Arjun Kapoor has become a part of P&G Shikha Movement and the actor is being offered various tempting endorsement deals after the success of his last release \'2 States\'. However, the official announcement is yet to be made regarding this new endorsement deal of the actor with P&G.