The handsome Bollywood hunk Arjun Kapoor has become the brand ambassador of Smith & Jones ketchup, sauces and condiments. His effortless act as househusband in upcoming film ' Ki & Ka ' made him perfect choice as the face of this brand. This film features Arjun in the role of househusband who does household work and does his kitchen duties perfectly.

Mr. Ajay Gupta, MD, Capital Foods, said "Smith & Jones is an iconic brand associated with good taste and fun. It has done some memorable irreverent advertising that was cut-through for its time. Arjun Kapoor has a chilled out acting style and a great sense of humour that has endeared him with his youthful followers. So it's truly an inspired brand fit and we're excited to have Arjun join us in fun-filled adventure!"

Apart from this, Arjun also endorses grooming products of men and healthier travel choice - bicycles. Arjun talked about becoming the face of this brand by saying that "Ketchup is one condiment which we use on our food all the time. It's a habit that I love to have and a chance to endorse a product I grew up eating won me over. Who doesn't like a bit of twist to their everyday food?"